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SaaS Brand & Product design for a new ERP serving VIP transportation businesses

LimoExpress Research-based UX Redesign & Branding for a New SaaS in the Limousine Industry Website Google Play Store App Store Scope UX & UI Redesign (mobile+web) × New Feature UX × Complete × Branding × UX Research × Design System Timeline Q2 2023 – Q2 2024 Tools Figma × FigJam × Miro × Hotjar × Jira × AI, Ps, Ae Team PM + 5 developers The challenge When I joined, the MVP was already developed but had critical usability issues and no branding. This new ERP solution’s system needed to scale, onboard new users, and communicate its value. The story Many VIP transfer services in the Balkans still rely on paper schedules, Viber groups and phone calls, leading to delays, miscommunication, and no data to guide decisions. Our goal was to replace these outdated systems with a digital platform that simplifies booking, improves communication between teams, and gives managers clear visibility into their operations. What began as a regional solution is now growing globally, helping agencies modernize and scale. Impact • Redesigned UX for 4 user roles across mobile and web• Conducted usability testing and implemented iterative UX improvements• Created full branding: logo, brand book, visual identity• Defined a scalable design system• Led data-informed UX decisions using Hotjar and user testing Outcomes • Secured initial funding post-launch• Onboarded first annual subscribers• Reduced key usability friction points across both platforms• Positioned product for international expansion What Made This Project Special We replaced outdated offline workflows with a unified digital tool, streamlining operations for a traditionally underserved niche. My design work helped bridge user needs with business goals, laying the foundation for long-term product growth. More articles on UX/UI and Web Design Read more Zelena Firma | First app concept for a Multi-Role Sustainability App Zelena Firma | First app concept for a Multi-Role Sustainability App Zelena Firma Case Study | UX/UI Design for a Multi-Role Sustainability App Explore how I designed Zelena Firma’s multi-role mobile and web system for waste management, improving environmental workflows for businesses, managers, and administrators. Pillbie | Brand & Product Design for a Smart Medication Dispenser Pillbie | Brand & Product Design for a Smart Medication Dispenser Pillbie Mobile + Hardware Solution for Young Patients to Boost Their Adherence Streak Website Google Play Store App Store Scope UX & … EYCA Mobile | Multilingual App Design for Millions of European Users EYCA Mobile | Multilingual App Design for Millions of European Users EYCA App Case Study | Multilingual UX/UI Design for Millions of European Users Learn how I designed the EYCA multilingual mobile app and CRM platform, creating a unified digital experience for 8M+ youth cardholders across Europe. Go Back Home

How Pillbie’s Smart Medication Dispenser got its first Brand & Product Design based on TG constraints

Pillbie Mobile + Hardware Solution for Young Patients to Boost Their Adherence Streak Website Google Play Store App Store Scope UX & UI Redesign (mobile+web) × New Feature UX × Complete × Branding × UX Research × Design System Timeline Q2 2023 – Present Tools Figma × FigJam × Miro × Hotjar × Jira × AI,Ps,Ae Team 2 Founders × 2 Developers × 2 Hardware Engineer The challenge Medication adherence is a global health issue—especially for younger patients who struggle with routine. We set out to build a solution that’s simple, intelligent, and emotionally supportive, not just clinically functional. That meant rethinking both the physical experience of taking pills and the digital experience that guides it. We had no external deadlines or investors—just a high bar for quality, and a personal mission. Over time, the product evolved from concept to MVP, and through a full redesign in 2024 as we refined our target audience and visual identity. The story I was always the type who had constant pen notes all over my hands in high school, and had multiple parallel methods to remind myself to every single task. So it can’t come as a shock when I say that remembering to take medication has never been easy either. I also had the feeling that I wasn’t alone with this issue. While waiting for the birth of our first son, my husband and I started talking about a real solution to a problem we knew intimately. That’s how Pillbie was born: a personal need that turned into a healthcare startup combining smart hardware and user-centered design to help others build a reliable medication routine. Impact Led product design from early sketches to launch Took over product management, coordinating developers, prioritizing features, and shaping timelines Designed and rebranded the mobile app’s UX & UI to focus on clarity, youthfulness, and motivation Developed interaction flows between app and dispenser Conducted user interviews, concept testing, and usability tests with chronic patients and caregivers Built a lightweight but scalable design system with custom illustrations and iconography Outcomes • Secured initial funding post-launch• Onboarded first annual subscribers• Reduced key usability friction points across both platforms• Positioned product for international expansion What Made This Project Special We replaced outdated offline workflows with a unified digital tool, streamlining operations for a traditionally underserved niche. My design work helped bridge user needs with business goals, laying the foundation for long-term product growth. Latest in UX Case Studies & Web Design Read more Service One Lorem ipsum dolor sit amet, consec tetur adipis cing elit. Service Two Lorem ipsum dolor sit amet, consec tetur adipis cing elit. Service Three Lorem ipsum dolor sit amet, consec tetur adipis cing elit. Service Four Lorem ipsum dolor sit amet, consec tetur adipis cing elit. Go Back Home